There was an article in the Sunday NYT called, “Using the Kitchen as a Happy Place Where Couples Bond”. I have no trouble with that. There are many pictures of happy couples/families in gorgeous kitchens having a blast chopping, dicing, and swilling wine.
The picture going with the article has a happy family replete with smiling blond boy putting green beans in a plastic container and smiling dad watching. Blond mom is patting the family’s golden retriever (is there anything more American?). The whole picture centers around the back of a produce laden farm truck.
Centered at the top of the picture is the word TUPPERWARE. This catches my attention. The article says that Tupperware is staging a media event with a male jock and movie star where they are taught how to cook a meal with “only food, Tupperware products, and a microwave oven”. Now that’s gourmet!!
What’s the deal? The answer is; “…to catch a moose, you have to first catch moose bait. And if you want to target women, the best way is to also go after men.” I don’t think any woman would like to be mentioned in the same paragraph as with moose, other than perhaps the previous governor of Alaska.
So now we know what the advertising gurus are up to! By adding sex to Tupperware, and teaching men to cook, other than slabs of meat on the grill, sales will go through the roof. Not so fast Sherlock. It’s not about teaching the hubby to cook it’s about tempting the little woman to buy products with sexy men.
It also seems that the new Tupperware catalog features Stuart O’Keefe (another Food Network find “starring” in Private Chefs of Beverly Hills-yikes!) to add the testosterone touch to their product. He’s the eye candy for the little woman. “Women want to see sexy guys”. Could this be he become the Chippendale of plastic?
Where do you stuff the money?
Now all they need are hunks manning the mall kiosks and leading the Tupperware parties in the home. Maybe they could pair up with the lingerie home parties for a swinging event!